get to know team smudge


Luigi Aldon and Lara Corey

Luigi Aldon and Lara Corey

The Smudge founders were also the first customers. Lara and Luigi, long-time friends in San Francisco, bonded over their love for pop divas, a deep late night therapy sesh, and the healing powers of crystals. As they dove in deep together and started experiencing the positive impact of having a meaningful spiritual wellness practice, they started spreading the love to their friends and family through customized gifts that helped them find their own personal magic. Smudge Wellness, the company, was born in 2019 and the first holiday gift was sent that December. In addition to the power they get from their favorite stones (Lara is rarely without her malachite and Luigi has never met a labradorite he doesn’t like), what really gives Smudge an extra energy boost is hearing from a customer who is feeling more connected.

They named the company Smudge because they wanted to conjure the often messy, the always unique, and the forever beauty of creating a personal spiritual wellness practice — based on their own personal experiences of doing it themselves. As messy as a dirt smudge, as one-of-a-kind as the mark of a fingerprint, and as healing, cleansing, and special as the rituals that bring renewed connection.

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what we stand for


We are not experts and we will never claim to be. Modern spiritual wellness is about finding how this all fits together in your own life. We’ll tell you what has worked for other people historically and around the world, and what has worked for us. But Smudge is all about helping you write your own story of spiritual wellness.


As a company we strive to walk the walk, particularly when it comes to our connection to the earth. We are committed to providing you the most eco-friendly product, using the highest quality recyclable or reusable materials we can find. We know that we can always do better, and will evolve our packaging when possible. Have a suggestion? Contact us at


We care about finding partners who we trust and are aligned with our mission of telling compelling stories through their products, including the materials they use, where they source them, and how to responsibly and ethically use them. Check out The Dirt for product and partner spotlights. Think you would make a good partner? We want to hear at you at


Digging below the surface to find out more about who we are and how we relate to everything around us can have its messy moments. But also? It can be really fun. Like deep belly, laugh-until-you-cry, Kristen-Wiig-on-the-plane-in-Bridesmaids kind of fun. We’ll be here to remind you of that in everything we do. Just because life can be heavy doesn’t mean it can’t also be light.

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